Alcohol Awareness Month

girl with head in hands with a bottle of alcohol

Since 1987, April has served as Alcohol Awareness Month, a time to examine how alcohol impacts our health, our families, and our communities. This year, the national focus is centered on a powerful new message: #ProofIsInTheNumbers.

While many view drinking as a simple way to unwind, the 2026 campaign invites us to take a closer look at the data and trends. From the rise in alcohol-related emergency room visits to a better understanding of long-term health risks, the goal this month is to move beyond stigma and toward informed, healthy choices.

More Than a Hangover: Understanding the Risks
One of the most significant emerging trends in public health data is the link between alcohol consumption and an elevated risk for cancer. While many associate drinking primarily with liver health, current research highlighted by the Surgeon General shows that alcohol consumption is linked to at least seven types of cancer, including breast, colon, and liver cancer.

The “proof” also shows up in other ways:

  • Impaired driving remains a leading cause of preventable accidents.
  • Scientific data show that alcohol use in young adults can interfere with vital brain maturation, impacting decision-making later in life.
  • Health experts are increasingly warning about the “dangerous overlap” between alcohol use and the opioid crisis, as mixing substances significantly increases the risk of fatal overdose.

The Rise of “No-and-Low”
It’s not all bad news. One of the most positive recent trends is the rise in popularity of high-quality non-alcoholic (and low-alcohol) options. We are seeing a shift in social norms where “mocktails” are no longer an afterthought, but the “go-to” drink in social settings.

The market is now filled with “No-and-Low” spirits, botanical elixirs, and sophisticated tasting menus that offer the social ritual commonly connected with alcohol use, but without the health trade-offs and risks. Choosing an alcohol-free lifestyle, or even just cutting back, has never been more accessible or socially supported.

The More Sober Generation
Another positive trend is that fewer young adults (age 35 and below) are drinking, and those who do consume alcohol tend to be drinking less. A 2023 survey from Gallup found that the number of adults under age 35 who report consuming alcohol has dropped ten percentage points over two decades, falling to 62% in 2021-2023 from 72% in 2001-2003. It’s becoming clear that today’s younger generations are more likely than older generations to see alcohol as a risk to their health.

How You Can Participate

  • Take an “Alcohol-Free Weekend”: Test the waters by going 72 hours without a drink. Notice how your sleep, energy, and mood change.
  • Educate Yourself: Look for the #ProofIsInTheNumbers hashtag online to find the latest toolkits on how alcohol policy and personal choices impact your local community.
  • Start the Conversation: Talk to your kids or younger family members. Data shows that parental disappointment is still the #1 reason youth choose not to drink; your voice matters.

Finding Support
If you or a loved one is finding it difficult to manage alcohol use, remember that Alcohol Use Disorder (AUD) is a treatable medical condition, not a moral failing. There are more resources available now than ever before, from telehealth counseling to community-based recovery groups.

Need Help?

SAMHSA National Helpline: Call 1-800-662-HELP (4357) for confidential, free, 24/7 information and treatment referral.

Manning Recovery Center: Consult with one of the experts in substance use disorder treatment by calling 1-712-655-2300 or learn more at manningrecoverycenter.com.

Michelle Price’s Impact at the Recovery Center

Michelle Price

Michelle PriceMichelle Price’s journey in healthcare began with a choice at Western Iowa Tech, where she selected practical nursing over welding, setting her on a path that would span over two decades and profoundly impact many lives.

“When I decided to go to college, there were two options locally, and I believe it was God who made my decision to become a nurse,” reflected Michelle, LPN.

Michelle began her nursing career by dedicating 19 years to caring for others through home health and working at the Manilla Manor. Her transition to the Recovery Center at MRHC in 2019 marked a significant pivot, driven by a desire for change and a deep-seated sense of calling.

“The reason I began working at the Recovery Center is because I had family members who dealt with alcoholism and addiction,” Michelle shared. “In 2016, I began attending the ‘source of recovery’ program after being encouraged by Esta Denton. I began to familiarize myself with the recovery community and after attending several functions with friends I saw the growth in clients’ eyes.”

Now as a nurse at the Manning Recovery Center (MRC), Michelle directly aids those recovering from addiction, witnessing transformative changes in their lives.

“I am so grateful that I am a part of the MRHC family and the recovery community,” shared Michelle. “My favorite part of my job is when I see clients come in, and they are usually broken inside, many without support, and with the help of all staff at MRC, the clients begin to grow, and I get to see the light come back into their lives.”

As September marks National Recovery Month, an annual observance to promote recovery practices; the recovery community; and the dedication of service providers; the Recovery Center takes pride in individuals like Michelle who work with passion and determination to help addicts. Michelle’s deep commitment to patient recovery resonates with her colleagues, who view her as an integral part of the Recovery Center.

MRC Director, Taya Vonnahme, MSN, RN, ARNP, CADC, praises Michelle’s contributions saying, “Michelle is the kind, caring, and patient nurse we need here in the Recovery Center. It takes certain people to be able to work in this setting and she thrives here. She goes above and beyond for patients when they are here and with follow-up after. Patients continue to point out how much she cares and is available for them.”

In addition to a rewarding career where she can make a difference, Michelle values the team environment and support she receives from Manning Regional and MRC. She is also motivated by the drive and dedication of the leadership team.

“MRHC treats everyone like family, and I don’t feel like a number,” Michelle shared. “We are all encouraged to voice our concerns, and I feel heard. Taya’s drive to help the people in the community and those who struggle with substance abuse can be seen and felt by all.”

The choice to work in a rural setting like Manning’s has been another important factor for Michelle. She highlights the unique benefits of providing addiction services in a less populated area, where community bonds are strong, and the recovery community is notably supportive.

“Rural health care has always been a concern, so offering addiction services in a rural area is very important,” Michelle emphasized. “One of the many benefits of living in a small community is that people care. The recovery community in Manning is remarkable. I have had many clients tell me, ‘ALL of the staff treat me like I am worth something’ and ‘I’ve never been in a place that cares so much about me as a person’. I look forward to an expansion and pray for that daily because if we can make our 16 clients feel like they are important and give them hope I’d like to see MRC do that for another 16.”

If you are interested in joining the MRHC team, click here or call (712) 655-2072 for more information.

Recovery Center Services

The Recovery Center is a 16-bed, co-ed chemical dependency facility located in Manning. Services include detoxification, residential treatment, outpatient treatment, and consultations or evaluations. The center’s trusted experts provide individuals with the right medical care, behavioral therapy, and social support to enable a healthy lifestyle free from drugs and alcohol. If you or someone you care about has problems with substance abuse, call (712) 655-2300. For more information, visit

Recovery Center Works to Prevent Overdose Deaths

overdose

Drug overdose is one of the leading causes of death for people ages 18-45. Nearly 110,000 people have died due to drug overdose in the last year, making August 31st, Overdose Awareness Day, more important than ever.taya vonnahme

“Overdose is something everyone should be aware of,” shared Recovery Center Director, Taya Vonnahme, MSN, RN, ARNP, CADC. “Not only is overdose a concern in the addiction world but also in general practice. We see overdoses all the time for various reasons – alcohol, opiates, and drug related. Some are unintentional from prescription pain medications that were accidentally taken incorrectly.”

The Recovery Center is dedicated to raising awareness of drug overdose and helping prevent future deaths caused by an overdose.

“Everyone should educate themselves on the signs of a possible overdose and know what to do if it is suspected,” Vonnahme recommended.

Typical signs of an overdose can include one or several of the following:

  • Unconsciousness
  • Seizure
  • Severe headache
  • Chest pain
  • Breathing difficulties
  • Extremely paranoid, agitated, and/or confused
  • Snoring or gurgling

Seek emergency help by calling 911 if someone is exhibiting these symptoms. Prior to emergency personnel arriving, follow these steps:

  • Administer *Naloxone if available
  • Support breathing by ensuring their airway is clear and giving breaths
  • Monitor their response
  • Do not forcefully try to awake them
  • Don’t try to make them vomit

When help arrives, it is vital to provide as much information as possible about the overdose. Details such as what type of drug and how much was taken and how long ago it was taken can help save a life.

“One of the best things I have seen that can assist someone who has overdosed is Naloxone,” Vonnahme said. “It saves lives every day and anyone can learn how to use it. It is also available to anyone who may need it no matter the reason. If you know someone who uses any type of opiate, prescription, or recreational drug they should know about this and learn how to use it.”

*Naloxone is a non-addictive, life-saving medication that can reverse an opioid overdose. Given as a nasal spray, auto-injector, or injectable, naloxone can be purchased from most pharmacies without a prescription. If you or someone you know is at increased risk for opioid overdose, you should carry naloxone and keep it at home. People who are taking high-dose opioid medications (>50 morphine milligram equivalents per day) prescribed by a doctor and people who use opioids and benzodiazepines together should also carry naloxone, according to the CDC.

Recovery Center Services

If you or someone you care about has problems with substance abuse, help is available. The sooner a person can get help, the better the long-term chance for recovery. If you feel that you need help or guidance, contact the Recovery Center at (712) 655-2300.

The Recovery Center is a 16-bed, co-ed chemical dependency facility located in Manning. Services include detoxification, residential treatment, outpatient treatment and consultations or evaluations. Recovery Center staff have adapted treatments to meet addiction issues, from alcoholism to meth to the abuse of prescription painkillers. For four decades, staff have helped clients take their first step toward healthy, drug and alcohol-free lifestyles. For more information, visit www.manningrecoverycenter.com.